Higher together: The summit
Gala fund-raising event for respiratory health, Munich

Task

How can you push fund-raising results for a good cause to the extreme? How can a total of 150 pneumologists, VIPs, representatives from politics, business and the press be inspired for a whole evening? interface has the idea of using a Buam who fascinated everyone.

Implementation

Alexander Huber, professional climber and one of the famous Huber Buam, is the ideal celebrity to boost the donations higher in the true sense. But before the spectacle begins, he tells the astonished audience of his mountain adventures around the world in a special lecture. Then the time finally arrives: Alexander Huber climbs the 45 meter high façade. With every meter, the donations increase. Riveted, the audience follows the climb via live transmission of the images from a drone and a cameraman. Then it’s finally done. And the donors are pleased to get a book autographed by the Huber Buam and a DVD.
After the exciting part of the evening, the enjoyable part follows with a gala dinner. And as honourable conclusion, the Journalist Award of the Foundation is awarded.

Result

Tall building, full donation fund. The entertainment account was also filled with a good deal of credits thanks to exciting performance, great stories, interesting contacts and fine food.